Recently I read Content INC book which was written by Joe Pulizzi who is the founder of content marketing institute (CMI) blog. I learnt many lessons regarding content marketing from this book. Every blog post is a landing page to get subscribers, that is how CMI does for their blog.
This book gives a model to content marketing which is “Content INC”
I recommend this book if you are in content marketing.
This book starts from selecting a niche (sweet spot) and how you can build loyal audience by publishing consistent relevant content to the audience and finally monetise the audience which you built already.
Images source: contentmarketinginstitute.com