The Best Content Marketing Book I Have Read

By | November 7, 2019

Recently I read Content INC book which was written by Joe Pulizzi who is the founder of content marketing institute (CMI) blog. I learnt many lessons regarding content marketing from this book. Every blog post is a landing page to get subscribers, that is how CMI does for their blog.

This book gives a model to content marketing which is “Content INC”

I recommend this book if you are in content marketing.

This book starts from selecting a niche (sweet spot) and how you can build loyal audience by publishing consistent relevant content to the audience and finally monetise the audience which you built already.

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