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This 1 Content Marketing Metric You Must Track for Your Business

October 24, 2019 by Bairapaga John Leave a Comment

Contents

  • Metrics List
  • North Star Metric (NSM)

I will give you overall content marketing metrics to track for your business in this article. Let’s understand what are the metrics present in Content Marketing and what are metrics that are relevant to your business.

Metrics List

  1. No. of Articles Published
  2. Pageviews
  3. Organic Traffic
  4. Bounce Rate
  5. Time Spent
  6. Social Shares
  7. Subscribers
  8. Revenue

Keep a spreadsheet to track above metrics every month. I personally fill spreadsheet cells monthly once. Few metrics you need to enter it manually like No. of articles published in the month. Email Subscribers (opt-in subscribers) from the Email Service Provider (ESP) that you are using.

Pageviews, Bounce Rate, Time Spent metrics need to take from Google Analytics dashboard.

Majority of the Good Content Marketers focuses on Increasing the Organic Traffic Metric and Email Subscribers to measure their content marketing efforts.

North Star Metric (NSM)

In addition, you need to focus on your North Star Metric which is the One Metric That Matters (OMTM) for your content marketing needs. OMTM is an acronym used widely in Growth Marketing. OMTM can be increasing the email subscribers, increasing the organic traffic, etc.,

If you Google “Content Marketing Metrics” keyword, you will get many KPIs and metrics in content marketing. But, I recommend you to focus on only ONE METRIC which we call North Star Metric or OMTM.

For me, I track only the No. of email subscribers opted in to receive my free courses and my updates.

What is your OMTM in your content marketing strategy?

Recommended article to read

How to Create Effective Goals for your Content Marketing Strategy?

How to do Effective Content Marketing?

How to Measure Your Content Marketing Effectiveness

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Bairapaga John

One of the top 5 digital marketing bloggers in India. Graduated from Vanguard Business School and working as a Digital Marketing Manager now. Interested in Digital Marketing, Technology & Marketing Automation. He does blogging (video & articles) in Telugu language

Filed Under: Content Marketing Tagged With: Content Marketing, Content Marketing Metrics, Key Performance Indicators, KPIs, Metrics

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About the Blogger

Bairapaga John is a SEO & Content Marketing Expert in Digital Marketing. Also a Trainer , YouTuber with qualified Management education in Marketing Specialisation from Vanguard B-School. He won Best Digital Marketing Blogger in India Award in 2018 from Feedspot.



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