Many students and working professionals asked me “What skills I need to become a digital marketer”. I have done some research work and adding few skills to become a digital marketer. Main Source of this post is Sorav Jain . Sorav Jain is one of the renowned digital marketers and trainers in India. He has his own digital marketing agency (echoVME) in Chennai, India.
Content and Creative Excellence
Content creations skill is the most important skill to become a digital marketer. Majority of the jobs in digital marketing field are available in content creation category. Yes, if you can create quality of content, your job is done. English language skills are crucial. You don’t have to be William Shakespeare. But, your English should be understandable by the readers who read your content on web.
If you don’t have Content creation or writing skills, DON’T WORRY. I will tell you how I developed my writing skills now. In 2016 I was not a blogger. But, I have fair amount of knowledge on computers and technology. Because I am a Hardware Engineer and studied about Networks and Servers as well. I went Quora website and created my profile. I started answering to Hardware and Internet related questions. My answers were short and had few lines in the beginning. Slowly I started writing answers long answers. This gave me confidence on WRITING on the web. I started this blog in 2017 and writing on the topics which I am familiar with. You can easily find the grammatical mistakes in my articles. Yes, I have been learning now. If you understand this post by reading. That means I have communicated well.
I purchased The Adweek Copywriting Handbook. It’s an ultimate guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters Joseph Sugarman. Published by Wiley
I recommend you to buy this book. Your writing skills will cement after reading this book.
Tip: Start working on Writing and Copy Writing Skills
You don’t have to be a developer. No need to learn HTML, CSS, Web designing, Web Programming and other Website Creation software. But, You should understand how WordPress works. Once if you start blogging on WordPress. Eventually you will understand everything practically as per the time.
Don’t confuse, WordPress.com and WordPress.org are different. don’t create a website on WordPress.com. Buy a domain name on your name from any domain registration companies like GoDaddy, BigRock, etc., It costs around 100 Rs for registration of your blog name. Then, you buy hosting from hosting service provider.
Personally, I registered my domain on GoDaddy and purchased hosting from Siteground
Note: WordPress doesn’t require any coding skills.
Tip: Design and Develop a Blog on your own.
Photo Editing Skills
Yes, you don’t have to be a graphic designer.
But, Yes! you should understand and analyze how visuals work.
colors, fonts and choosing the relevant images from stock photography websites, need to know the dimensions of the posters for social media websites.
No need to learn designing softwares like Photoshop, Illustrator, InDesign and Corel Draw. We have free tool canva. Through canva, you can create awesome posters for your blog.
I know all the designing softwares. I use those softwares and canva tool as well.
Tip: Learn Basic Graphic Designing skills
You don’t have to be a certified Analytical Specialists. Don’t do BIG DATA course.
But, Yes! You should understand how A/B split testing works. You can experiment on your blog by Google Analytics. It’s very easy. You need basic quantitative aptitude skills.
Tip: Get Google Analytics integrated with your Blog.
This is not a skill. But, still adding.
If you are not passionate about digital marketing, you cannot drive digital marketing.
Digital Marketing is not a one time learning thingy!
Tip: Learn Everyday! Subscribe to some popular Digital Marketing Blogs
Learn by doing!
It’s easy to learn about various techniques. But, the actual learning happens when you put that into practice.
URGE to Learn and stay updated
Digital Marketing is evolving and it changes overnight. You need to learn everyday! evolve everyday!
Tip: Follow some great online resources.
Thank you for reading this blog. Leave a comment if you have any query.
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