In this article, you will learn
- What does Zapier mean?
- What is the use of Zapier?
- What are the advantages of Zapier?
- How to use Zapier?
- Benefits of using Zapier?
- What does Zapier cost?
- How to Learn and Master Zapier tool?
1. What does Zapier mean?
Zapier is a marketing automation tool which allows you to connect different applications you use every day to automate tasks and save time.
2. What is the use of Zapier?
It connects your favorite apps, such as Unbounce, Gmail, Google Sheets, Slack, MailChimp, Drip, Teachable and over 1,000 more. You can connect two or more apps to automate repetitive tasks without writing the backend code or depending on web developers to build the integrations between different applications. continue reading for clear understanding.
3. What are the advantages of Zapier?
Advantages are plenty, I will take 3 use cases to make you understand even more clearly.
If you are using Contact Form 7 (CF7) in your website’s contact us page, your website visitor fills CF7 form. After filling this form, you will get one notification. If you want to send a personalised email to the visitor whoever fills this CF7 form, You can send it manually from your gmail if you are getting only few enquiries if you have time. What if you don’t have time to send it manually? What if you are getting hundreds of enquiries through this CF7 form? it’s impossible to send it manually and not efficient. In this case, you can use Zapier to connect your CF7 form to your Gmail ID. Whenever website visitor fills the CF7 form, Zapier will send one personalised email from your Gmail ID. Zapier takes care it once you setup this process. Whenever you send this kind of personalised message immediately, your website visitors feels happy.
CF7 is not only for contact us page, you can also use it for landing pages if you are running online ads. Whenever you get leads, you can automatically send emails to your prospects by Zapier. if you are using any email marketing tool, you can also add these leads to your email list and start nurturing your leads to sell your products and services. That is the beauty of Zapier.
If you are running Facebook ads, to create custom audience, you need to upload your subscribers details. Whenever you get new subscribes, again you need to upload this list to custom audience. By using Zapier, you can connect your email subscribers list to custom audience in Facebook ads manager. Whenever you get new subscriber, it will be automatically added to your Facebook custom audience list.
Not only Facebook Ads, you can also connect your subscribers to your LinkedIn Campaign Manager. It saves lot of time for online advertiser to create these audiences for Online advertising.
4. How to use Zapier?
Zapier has support portal and video tutorials to help you how to use Zapier? If you are not able to understand these resources. I recommend you to check Zapier Mastery Course from Digital Deepak. This short course saves lot of time in learning and mastering Zapier tool.
5. Benefits of using Zapier?
- It saves your time
- It increases your productivity
- seamless integration
- you don’t need a developer
- It eliminates data entry work
- Simplifying the process
6. What does Zapier cost?
I am adding Zapier pricing for individuals in INR. Check Zapier pricing for Team and Enterprises.
7. How to Learn and Master Zapier tool?
We understood What is Zapier and How it helps us by automating our repeated tasks. I recommend Digital Deepak’s short online course to learn and master. This course saves your time in Mastering the Zapier. Course instructor Digital Deepak explained this tool with his realtime use cases. My favourite lesson from this course is creating and managing the affiliates with Zapier. Check this course syllabus and check online reviews on this course and take wise decision.
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One of the top 5 digital marketing bloggers in India. Graduated from Vanguard Business School and working as a Digital Marketing Manager now. Interested in Digital Marketing, Technology & Marketing Automation. He does blogging (video & articles) in Telugu language