What are the 5 marketing career pathways?
- Digital Marketing
- Market Research
- B2B Marketing
Career Opportunities in Digital Marketing
Digital opened few types of career opportunities in Marketing domain. Digital Marketing has few other career opportunities like Content Marketer, Search Engine Marketer, SEO, Social Media Marketer, Inbound Marketer, etc., I recently wrote an article on top 7 types of digital marketing jobs in digital marketing. Check at
Career Opportunities in Branding
Branding is separate in Marketing. you will get roles like Brand Manager, Brand custodian. Role of the brand manager is to take care the communication part of the brand across the channels. TV, Radio, Digital, Print. Brand managers need to maintain the integrity across all the marketing activities, either BTL or ATL.
Career Opportunities in Advertising
Advertising is the glamorous field in marketing to work. MICA business school is known for this communication studies in Marketing. Media and Entertainment industry is another area you can look for if you are interested. Ogilvy and WPP are the big advertising agencies in the world.
Career Opportunities in Market Research
Market Research has plenty of opportunities now. Market Research companies hire MBA Marketing people to do Market Research. This includes marketing analytics knowledge also. Feedback, Nielsen, are the market research companies.
Career Opportunities in B2B Marketing
B2B Marketing or B2B Sales is another area to make career. These kind of sales need more knowledge on business and numbers. Because the sales happen completely on value proposition. MBA marketing sales professionals can sell better. That is the reason companies hire MBA’s for their corporate sales or B2B sales.
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